“Corporate strategy” is understood to mean the choice of appropriate means for achieving corporate goals and the orientation of corporate policy.
When talking about strategy, the question of the strategy model used often arises quickly. Models and theories can help methodically in the coherent formulation of strategy. They can also help to take a bird’s eye view of one’s own actions; for too long, everyone has been tied up in operational events, even mentally. The business tends to drift away from strategic focus. Strategic models can be helpful in cyclically reviewing one’s own business for strategic consistency.
It is also important to have a consistent strategy throughout the organization. When you define a strategy for your business, that strategy should be reflected in the sales strategy, the supply chain strategy, the manufacturing strategy, and the service strategy. Beyond the functional strategies, appropriate sets of actions should be defined and implemented to fulfill the strategy.
In order to “fix” strategies in the market and in the company’s own organization, they must be embedded in coherent business models. The strategy is the decision for a business model.
But before you think about business models and strategies, it is worthwhile thinking about a vision. Vision gives meaning and fundamental direction to everything you do. Many companies scoff at vision, but present a new strategy every year. They confuse the level of vision with the level of strategy. They express that they lead in a visionary manner, but they lead strategically and tactically. But neither strategies nor tactics are anchored in a vision. Therefore, the strategies jump around in a way that is not very comprehensible and without any guiding meaning. They do not give orientation to the organization.