External candidate search: Attracting employees

Filling positions via an external search for candidates has the charm that you can bring fresh thinking into your company and thus reduce the risk of operational blindness. It also allows you to target candidates who match your profile from a larger field of applicants. However, external recruitment can take longer and, depending on the channel used, can be more expensive than internal recruitment.

For external recruitment, you can take a multi-pronged approach. Print ads in national dailies or local newspapers are gradually being displaced by online recruitment platforms. In addition to headhunters suitable for top positions, social media recruiting options and “employees recruit employees” initiatives are available.

Choose a placement platform that fits your company and is appropriate for the position being advertised. There are platforms that focus more on commercial positions and others that focus on technical positions; other platforms are stronger in placing candidates for coordination, management, or generalist positions.

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